Justin Bieber’s ‘Purpose’ tour in India sees investment of four million dollars

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Justin Bieber’s India ‘Purpose’ Tour is set to break all events records in India with a reported four million dollars in line.

According to reports in the local media in India, the concert will be the most expensive tour undertaken by any artiste or promoter in the Indian sub-continent and that’s not all, the tour is expected to be a sold out event in less than 24 hours.

As many as 100,000 to 150,000 attendees are expected to attend the event with each ticket costing approximately $60. Tickets will go live on February 22, while the fans can start pre-registering for the tickets on February 15. Such an attendance wasn’t even seen at concerts helmed by Coldplay, Bryan Adams, Akon and others in the past in the sub-continent.

The Maharashtra Tourism Board will be supporting the tour, which may increase tourism by 10 per cent, while business for the locals (transport vendors and hotel associations) will see a rise by 30 per cent during the tour month.

The ‘Purpose’ World Tour has already mesmerized fans and critics alike across the United States, Canada and Japan last year and will tour throughout Europe before landing in Australia and New Zealand this year.

With more than 100 huge shows on the tour and close to a million ticket sales globally, there is no doubt that Bieber is at the top of his game with this tour.

Purpose is Bieber’s first album in two years. Right after its release, it was the most streamed album on Spotify in one week with What Do You Mean as the most played song. The record sold more than 640,000 copies in less than a week.

Bieber also holds the record for the highest most Twitter followers for any male user. He also has the highest number of YouTube subscribers for any male singer and became the first artist to reach 10 billion views on YouTube, in 2016.

Earlier, Bieber’s hit Sorry grabbed 10 million YouTube views in less than 24 hours, this fall.

Apart from winning the Grammy, he also has eight Guinness World Records to his credit. He had also made headlines for the first ever singer to have seven songs from a debut album to feature on the Billboard Hot 100.
He also recently broke the Beatles’ 1964 record by topping the American Billboard 17 times.

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